A Celebration of Jewelry and the Business Behind the Beauty
Leibish & Co
Wednesday, November 9, 2011
Gucci’s Latin Grammy Digital Timepiece and Leather Bracelet
Gucci Timepieces and Jewelry has partnered with The Latin Recording Academy, known for the Latin Grammy Awards, and as part of this relationship, the luxury brand created a special edition Latin Grammy watch and jewelry collection, designed by Gucci creative director, Frida Giannini.
The brand created a larger and bolder version of the I-Gucci (top picture), its first-ever digital timepiece. With a flick, the watch face changes from a two-time zone dial in large digits to a streamlined version with two digital hands revealing local time, in multiple Latin American locations.
The large, double-layout digital display has a tag celebrating the Latin Grammy partnership. The PVD stainless-steel case is complemented by a wide, black rubber strap featuring a black Guccissima insertion. The special edition timepiece contains a chronometer, countdown and other options. The case back also features the Latin Grammy Awards special edition label.
The Latin Grammy collection also includes a Guccissima leather bracelet in black (pictured above). The gramophone symbol is etched on the rhodium plated sterling silver clasp along with the Gucci logo.
Sales from the Latin Grammy jewelry and watch collection will benefit the Latin Recording Academy and its initiatives to support young and emerging artists on the international music scene and strengthen global awareness of the importance of the culture.
The Latin Grammys will be held Thursday and broadcasted over the Univision Network starting at 8 p.m.
This blog is for those who are passionate about jewelry and watches and want to learn more about the industry. It's a place to find the best new products from all over the world and the latest news about the business of jewelry, watches and luxury. Readers gain a backstage pass to the glamour, fun and difficulties of the industry.
I am a freelance writer and editor who covers the luxury jewelry and watch industry for several publications, including Forbes.com the Financial Times, Hong Kong-based JewelleryNetAsiaand the Italian jewelry magazine, VO+. In addition, I have my own blog covering the jewelry and watch industry, Jewelry News Network.