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Wednesday, November 9, 2011

Gucci’s Latin Grammy Digital Timepiece and Leather Bracelet

Gucci Timepieces and Jewelry has partnered with The Latin Recording Academy, known for the Latin Grammy Awards, and as part of this relationship, the luxury brand created a special edition Latin Grammy watch and jewelry collection, designed by Gucci creative director, Frida Giannini.

The brand created a larger and bolder version of the I-Gucci (top picture), its first-ever digital timepiece. With a flick, the watch face changes from a two-time zone dial in large digits to a streamlined version with two digital hands revealing local time, in multiple Latin American locations.

The I-Gucci was first launched last year for the Grammy Awards.

The large, double-layout digital display has a tag celebrating the Latin Grammy partnership. The PVD stainless-steel case is complemented by a wide, black rubber strap featuring a black Guccissima insertion. The special edition timepiece contains a chronometer, countdown and other options. The case back also features the Latin Grammy Awards special edition label.

The Latin Grammy collection also includes a Guccissima leather bracelet in black (pictured above). The gramophone symbol is etched on the rhodium plated sterling silver clasp along with the Gucci logo.

Sales from the Latin Grammy jewelry and watch collection will benefit the Latin Recording Academy and its initiatives to support young and emerging artists on the international music scene and strengthen global awareness of the importance of the culture.

The Latin Grammys will be held Thursday and broadcasted over the Univision Network starting at 8 p.m.

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