Billed as a “fusion of fashion and music,” the new line includes a digital watch and sterling silver, gold and diamond jewelry that combine Gucci and Grammy logos. Gucci’s partnership with The Recording Academy—an organization of musicians, producers, engineers and recording professionals that produces the annual Grammy Awards—has resulted in a watch and jewelry line that “draws its inspiration from the passion that music evokes,” according to a joint statement.
Gucci's first-ever digital timepiece, the I - GUCCI (pictured above), has a broad watch face that changes from a two-time zone dial in large digits to a streamlined version with two discreet digital hands revealing local time. Its large, double-layout digital display has a special tag celebrating the Grammy partnership. The yellow PVD stainless-steel case is complemented by a wide, black or white rubber strap that sports both the Grammy and Gucci logos. The case back features the Grammy Awards special edition label. The watch is also available with diamonds outlining the watch face.
The collection also includes sterling silver jewelry interpreting the iconic Gucci dog tag necklace (left) in four variations, with black or white enamel finishing also available with diamonds. The famous gramophone—the symbol of the Grammys since its inception—is etched on the dog tag on a yellow 18k gold globe. A subtly engraved Gucci logo completes the overall design.
The partnership includes direct access to Grammy news and updates on a new section on guccitimepieces.com. Visitors can learn more about the Academy’s music preservation program, discover Grammy history or use a direct link to Grammy.com.
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