The new darling of the jewelry industry and the investment world, Pandora, said Thursday that sales in the third quarter more than doubled and profit nearly tripled, year-over-year, driven by growth across all regions and jewelry categories, according to media reports.
Total revenues for the Copenhagen-based jewelry company grew by 117 percent year on year to 1.79 billion Danish crowns ($329,100), with 48 percent of total sales from Europe and 41 percent from the U.S. Much of that growth was due to early Christmas orders, the company reportedly said.
Sales of its top product, charms and charms bracelets (which accounted for 79 percent of total sales) increased 94 percent. Despite the high cost of precious metal, sales of silver and gold charms were up 84 percent.
Pandora’s other jewelry sectors, such as its high-end Love Pods collection, has a 345 percent sales increase. The non-charm jewelry lines accounted for 20 percent of revenues in the quarter, up from 10 percent in the same quarter in 2009.
Sales in the U.S. market rose 93 percent, representing 41 percent of total sales. The Asia-Pacific region (which accounts for 11 percent of total sales) grew by 30 percent for the period.
Net profit at Pandora rose 280 percent to 581 million Danish crowns ($106.8 million) in the third quarter. Gross margin at the group in the quarter was 73 percent, up from 66 percent in the third quarter of 2009 when the gross margin was impacted by an unrealized gain on raw materials and a negative one‐off effect from taking over the company’s Australian distributor.
“Our strong performance in the third quarter of 2010 is a result of our continued success in upgrading our existing customers, thereby increasing the share of branded sales as well as roll‐out of new stores around the world—particularly in Italy,” Mikkel Vendelin Olesen, Pandora chief executive, reportedly said. “We have seen continued strong momentum in the revenue development from our charms and silver and gold charm bracelets as well as excellent performance from our other jewelry collections. However, it is important to notice that our Q3 also is positively impacted by early Christmas orders from retailers.”
Pandora had a spectacular debut on the Copenhagen bourse on Oct. 5 with a $2 billion IPO. The company manufactures and distributes mass market jewelry, priced between $50 and $1,500, designed at its Copenhagen headquarters and made in Thailand.
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