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Gucci Timepieces and Jewelry has partnered with The Latin Recording Academy, known for the Latin Grammy Awards, and as part of this relationship, the luxury brand created a special edition Latin Grammy watch and jewelry collection, designed by Gucci creative director, Frida Giannini.
The brand created a larger and bolder version of the I-Gucci (top picture), its first-ever digital timepiece. With a flick, the watch face changes from a two-time zone dial in large digits to a streamlined version with two digital hands revealing local time, in multiple Latin American locations.
The I-Gucci was first launched last year for the Grammy Awards.
The large, double-layout digital display has a tag celebrating the Latin Grammy partnership. The PVD stainless-steel case is complemented by a wide, black rubber strap featuring a black Guccissima insertion. The special edition timepiece contains a chronometer, countdown and other options. The case back also features the Latin Grammy Awards special edition label.
The Latin Grammy collection also includes a Guccissima leather bracelet in black (pictured above). The gramophone symbol is etched on the rhodium plated sterling silver clasp along with the Gucci logo.
Sales from the Latin Grammy jewelry and watch collection will benefit the Latin Recording Academy and its initiatives to support young and emerging artists on the international music scene and strengthen global awareness of the importance of the culture.
The Latin Grammys will be held Thursday and broadcasted over the Univision Network starting at 8 p.m.
Gucci Timepieces & Jewelry is launching a special edition Grammy watch and jewelry collection designed by Gucci creative director Frida Giannini.Billed as a “fusion of fashion and music,” the new line includes a digital watch and sterling silver, gold and diamond jewelry that combine Gucci and Grammy logos. Gucci’s partnership with The Recording Academy—an organization of musicians, producers, engineers and recording professionals that produces the annual Grammy Awards—has resulted in a watch and jewelry line that “draws its inspiration from the passion that music evokes,” according to a joint statement. Gucci's first-ever digital timepiece, the I - GUCCI (pictured above), has a broad watch face that changes from a two-time zone dial in large digits to a streamlined version with two discreet digital hands revealing local time. Its large, double-layout digital display has a special tag celebrating the Grammy partnership. The yellow PVD stainless-steel case is complemented by a wide, black or white rubber strap that sports both the Grammy and Gucci logos. The case back features the Grammy Awards special edition label. The watch is also available with diamonds outlining the watch face.
The collection also includes sterling silver jewelry interpreting the iconic Gucci dog tag necklace (left) in four variations, with black or white enamel finishing also available with diamonds. The famous gramophone—the symbol of the Grammys since its inception—is etched on the dog tag on a yellow 18k gold globe. A subtly engraved Gucci logo completes the overall design. The partnership includes direct access to Grammy news and updates on a new section on guccitimepieces.com. Visitors can learn more about the Academy’s music preservation program, discover Grammy history or use a direct link to Grammy.com.
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