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Sunday, December 18, 2011

Fabergé Unveils Advertising Campaign for the Next Generation

The House of Fabergé has just released a new print advertising campaign with world renowned fashion photographer Mario Testino that aims to reinterpret Fabergé for a new generation.

The idea behind the campaign was to capture the spirit and personality of youth by shooting real young people interacting with their friends, Fabergé said in a statement. Josh Fabergé, a young Fabergé descendent, was chosen as a model for the campaign along with three of his contemporaries—Mélanie de Pouqueville, Nina Flohr and Sophia Flohr.

In addition to Testino, the team behind the black and white advertising campaign include: Katharina Flohr, Fabergé creative and managing director, fashion stylist Carine Roitfeld and makeup artist Charlotte Tilbury.

“We wanted to celebrate la jeunesse doree (gilded youth) with this campaign and make Fabergé relevant to a younger audience,” Katharina Flohr said. “We invited Josh and his friends to discover Fabergé for themselves, engaging with the jewelry, mixing it up and layering the pendants however they like. The result is a compelling image that tells the story of a new generation reinterpreting Fabergé for their contemporaries.”

The new black and white visuals will run in spring issues of niche, trend-driven titles in key international markets, the brand said. It will feature Les Favorites de Fabergé—a collection of fine jewelry egg pendants that introduces a more accessible price point for young customers.

The new generation campaign complements Fabergé’s inaugural advertising campaign, also shot by Mario Testino, which was introduced in November 2011 promoting the company’s high jewelry product line, Fabergé said.

The new campaign features:

Zénaïde Sapphire Egg Pendant Locket
One of a series of three Fabergé egg locket pendants designed in the graphic style of traditional Uzbek textiles and named for the Princess Zénaïde Yusupov, a favorite of the Imperial family.

Oeuf Cadeau Egg Pendant
This egg pendant celebrates Fabergé’s art of giving. The polished rose gold egg is tied with a ribbon of diamonds, of over one carat, and fastened with a bow.

Oeuf Matelassé Diamants Egg Pendant
The small quilted egg pendant from the Matelassé series, recalls the fashionable jeweled egg pendants of the House of Fabergé. The soft, cushioned quilting in matt white gold is studded with white diamonds.