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Sunday, February 24, 2013

Hollywood Stars Come Out for Montblanc’s Pre-Oscar Charity Brunch

Hilary Swank signs a brick, which is the symbol for Montblanc's 2013 pre-Oscars charity brunch. She is wearing Montblanc's P├ętales Entrelac├ęs motif bracelet.

Montblanc held its annual “Charity Brunch” Saturday at the Hotel Bel Air in Los Angeles. Every year the luxury brand hosts this event the day before the Academy Awards presentation and selects a charity initiative. This year the charity is UNICEF’s “Signature for Good” program. 

UNICEF Ambassador Alyssa Milano.

Academy Award winning actress, Hilary Swank, led the event. She recently joined Montblanc and UNICEF on a field trip to Ethiopia and she shared her experience with those in attendance.

Christopher Lambert wearing Montblanc Star 4810 Chronograph.

Montblanc pledged to raise at least $1.5 million for the initiative, primarily through its recently unveiled “Signature For Good” collection, which includes special edition writing instruments, jewelry pieces and leather accessories. The feature design element is a brick that symbolizes the joint effort of building a better future for all children and their communities, through the creation of proper education programs and the construction of schools—brick by brick. Parts of the proceeds raised from the sale of the collection will be donated to UNICEF to build and maintain schools for underprivileged children for its schools in Africa, Asia and Latin America.

Actress Emmy Rossum wearing Montblanc Star Classique Lady Automatic watch and Montblanc Seven Stars Collection.

In addition to Swank, celebratory guests included Emmy Rossum, Rosario Dawson, UNICEF Ambassador Alyssa Milano, Louise Roe, Alan Arkin, Billy Zane, Jesse Metcalfe, Peter Fonda, Jesse Williams, Madalina Ghenea, Alexander Ludwig, Danny Huston, Stacey Keach, Martin Landau, Alfrie Woodard, Mimi Rogers, Maria Bravo, Jane Seymour, Clemens Schick, Navid Negahban, Michael Nouri, Lana Parilla, Samantha Barks, Rachel Griffiths, Bailey Chase, Pal Sverre Hagen, Jimmy Jean-Louis, Natasha Henstridge and Michael York joined Lutz Bethge, Montblanc CEO, and Caryl M. Stern, U.S. Fund for UNICEF CEO and president. 

Montblanc CEO Lutz Bethge and U.S. Fund for UNICEF President and CEO Caryl M. Stern wearing Montblanc Star 4810 necklace.

Guests supported the program by signing bricks of a school specially recreated inside the hotel. 

Montblanc brand ambassador, opera star, Shenyang, performed.
 
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