Royal Asscher Plans China Expansion through Alliance with Sparkle Roll Group

Royal Asscher has begun a strategic alliance in China and Macau with the Sparkle Roll Group Ltd., a distributor of top-tier luxury goods in China.

The alliance is for a period of 10 years, with an option to be renewed for another 10 years and will focus on the promotion and sales of several Royal Asscher diamonds and jewelry lines, most notably Royal Asscher Cut Diamonds the Stars of Africa Collection

“We have established a firm foothold in the Japanese market for 45 years where we supply 125 jewelers,” said Edward Asscher, President of Royal Asscher. “Next to the U.S. and European markets, the People Republic of China (PRC) is the fourth greatest market for our 159 year-old Asscher family company. We believe that Sparkle Roll's market leadership and extensive distribution network will help expand our reach across the broad spectrum of target audiences in the China and thus reinforce our presence in the market.”

Ivan Tong, chairman of Sparkle Roll added, “We began this exclusive distributorship in March 2011 and we are confident that Royal Asscher will be one of the most successful jewelry brands in the PRC.” 

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