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Wednesday, July 10, 2013

Glashütte Original Uses $35 Million Mansion To Introduce Ladies Watch Collection

The Waterfall Mansion in New York was the setting for the Glashütte Original unveiling of the Pavonina Collection. Photo credit: Anthony DeMarco

German watch manufacturer Glashütte Original presented its Pavonina Collection of ladies watches during a 1920’s theme party at the Waterfall Mansion in New York City.

Cushion-shaped 18k red gold case and white mother-of-pearl dial and guilloche finished. The settings and date window enhanced with red gold; rhodium and red gold plated feuille hands. 18k red gold metal bracelet design mirrors the cushion shape of the case.

A total of 20 new models of the watch line were presented in an exhibit setting on the second and third floors of the townhouse mansion, which has a listing price of $35 million. The multi-story waterfall, the signature highlight of the building on New York’s Upper East Side, was backlit in the Pavonina color of “royal purple” with the design theme of petals containing the names of the guests in attendance.

The Waterfall Mansion signature waterfall backlit with the "Royal Purple" and petal display of the Pavonina Collection. Photo credit: Anthony DeMarco

Dieter Pachner, Glashütte Original Global VP of Sales, explained that the cushion-shaped case design of the watches is the same design of popular ladies watches in the 1920s. The period is important for women as time of liberation and independence from the constraints of society, he said. The case comes in stainless steel, 18k red gold, and in a stainless steel and red gold combination.

Cushion-shaped stainless steel case with a dial made of galvanized ruthenium with guilloche finish; set with 12 diamonds. Settings and date window enhanced with red gold; rhodium and white gold plated feuille hands. Anthracite satin strap attached to lugs set with 42 diamonds.

As part of the 1920s theme of the event, several rooms contained portraits of women pioneers from the 20th Century and furnishings represented the period. One case contained vintage Glashütte Original ladies watches.

One of the Glashütte Original's 1920s-era watches on display. Photo credit: Anthony DeMarco

The dials for the quartz-powered watches were created in house in a range of designs that include mother of pearl and diamond motifs. The stainless steel models are offered with dials in either galvanized silver or ruthenium (a platinum group metal); with cabochon or diamond indexes as hour markers. bi-color models are available in mother of pearl or galvanized ruthenium dials. There are other options.

18k red gold case, galvanized black dial with guilloche finish and 12 diamonds as hour markers. Settings and date window enhanced with red gold; rhodium and red gold plated feuille hands. Fine black Louisiana alligator bracelet attached to flexible lugs set with 42 diamonds.

The collection also includes several choices of metal bracelets and colorful satin straps along with a “quick-change” pin that makes it easy to replace straps and bracelets. The metal bracelets are available in stainless steel, red gold and bi-color versions—the latter with alternating stainless steel and red gold links. The satin straps are offered in petrol green, violet or rich anthracite, or high-gloss patent leather in mocca brown and violet.

A couple of the new watches on display. Photo credit: Anthony DeMarco
 
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Cushion-shaped 18k red gold case and white enamel dial set with 98 diamonds. The settings and date window are enhanced with red gold; rhodium and red gold plated feuille hands. Violet satin strap nattached to lug decorated with 21 diamonds.

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