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Saturday, August 31, 2013

Jaeger-LeCoultre at the 2013 Venice Film Festival

Jaeger-LeCoultre Reverso engraved 70 Mostra

Today I will be leaving for Venice to cover the About J luxury jewelry show, perhaps the most exclusive jewelry show in the world. About 30 luxury jewelry brands will be exhibiting. Then I will be covering VicenzaOro Fall, the most prestigious collection of jewelry tradeshows for Italian jewelry industry.

Actress Sarah Gadon wearing Jaeger-LeCoultre La Montre Extraordinaire La Rose  while attending the Emergency charity VFF 2013. Photo credit: Getty images

However, I am arriving a few days early and as luck would have it, it happens to be during the 70th Venice International Film Festival (August 28 – September 7. Luxury watch brand Jaeger-LeCoultre, which is celebrating its 180th anniversary, is a sponsoring partner of the festival and has been hosting events and creating products for the event.

British actress, Sophie Kennedy Clark was on the red carpet with Laurent Vinay debuting the Reverso Cordonnet Duetto watch made its debut on the Red Carpet as B Sophie Kennedy Clark. The actress stars in the film, Philomena, which will premiere during the Festival.

The Swiss luxury watch brand has created a personalized Reverso watch to the winners of the Best Film (Leone d’Oro, Golden Lion Award) as well as the Best Actress and Best Actor of the year (Coppa Volpi Awards). The watches will feature a lacquered engraving depicting a lion, the symbol of Venice, handcrafted in accordance with the finest traditions, and bear the inscription “70. Mostra” (top photo).

Jaeger-LeCoultre Reverso engraved 70 Mostra Eemergency

For the third consecutive year Jaeger-LeCoultre will use its products and brand to support the Emergency, a non-governmental organization that helps civilian victims of wars and poverty. This includes the creation of a personalized Reverso watch with the same engravings and symbol as the official Venice Film Festival watch, with the addition of “Emergency” as part of the inscription (pictured above).

La Montre Extraordinaire La Rose

Jaeger-LeCoultre will also release a new collection called Jubliee. From the opening day to closing of the festival the company is hosting events throughout Venice. I will be attending two events during my short time at the festival going attending the jewelry shows I came to see.

Jaeger-LeCoultre Reverso Cordonnet Duetto

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