 |
| The Montblanc Emblem Ladies Fine Jewellery Collection |
I’ve been interested in how a masculine brand like Montblanc positioned its fine jewelry collection for women since its introduction in 2011. Is it an attempt to attract self-purchasing women shoppers or as a way for men to buy something for their loved ones without leaving the store? The brand has said over the years it’s an attempt to do both. It’s difficult to tell how well it is performing since its parent company, Richemont, doesn’t release financial details that specific.
It must be doing well enough as the company released a new additions to the collection within the same design motif. However, its marketing of the collection has changed substantially.
The collection, which began life as the Collection Princesse Grace de Monaco, is now called the “Montblanc Emblem Ladies Fine Jewellery Collection.” Its original designer, Susie Otero, is no longer the lead in the project, choosing not to commute to Montblanc’s headquarters in Hamburg. Instead, she has taken a position as public relations director of Montblanc France, based in Paris where she lives.
But for those who know the collection little has changed. This first look of three new styles shows that the focal point remains interlaced rose petals (pétales entrelacés) in 18k pink or white gold. The designs remain delicate with graceful curves throughout. In some cases they are enhanced by pavé diamonds, which appear like dew on the “petals.”
 |
| The Coeur de Pétales Entrelacés bangle in 18k pink gold |
However, while the changes are subtle they are noticeable. For example, the Coeur de Pétales Entrelacés the largest collection of the three, uses two interlaced petals that reflect light and symbolize an “unbreakable bond between lovers,” the company says. The collection is comprised of rings, necklaces, earrings, bracelets and bangles, available in pink or white gold with discreet pavé diamonds settings.
 |
| Trèfle de Pétales Entrelacés earrings in 18k pink gold |
The Trèfle de Pétales Entrelacés uses eight interlacing petals that form a four-leaf clover design that is presented in a pink gold ring, necklace and earrings. Each of the four leaves has meaning: the first is for faith, the second is for hope, the third is for love, and the fourth is for luck, the company says.
 |
| Pluie d’ Étoiles necklace in 18k white gold and diamond pavé |
The Pluie d’ Étoiles features the Montblanc star, the signature motif of the luxury brand’s heritage, in white gold that sparkles with a burst of pavé diamonds. It’s available in earrings and a bracelet.
The standout piece in the collection combines all three symbols—the heart, the clover and the Montblanc star—for a ring centered by a white gold full pavé diamond heart. All three elements appear to be floating on the ring (pictured above).
The last two designs are the boldest in the collection’s young life.
The collection will be available in selected Montblanc boutiques worldwide.
Please join me on the Jewelry News Network Facebook Page, on Twitter @JewelryNewsNet and on the Forbes website.
Posts
