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Wednesday, June 25, 2014

Baume & Mercier Reveals ‘Promesse’ Ladies Watch Collection in New York

Actress Jessica Pare introduces the Promesse collection while Alain Zimmerman, Baume & Mercier’s CEO, and Rudy Chavez, Baume & Mercier’s North American president, look on. Behind them are the padlocks where guests were able to make a “promise” to themselves. Photo credit: Anthony DeMarco

Baume & Mercier unveiled its first new ladies watch collection in nearly 10 years during an event in New York attended by Swiss watch brand’s top officials along with several celebrities, including actress Jessica Pare of Mad Men.

Baume & Mercier Promesse 10157 in stainless steel with a drapé guilloché dial.

The company unveiled the “Promesse” timepiece collection during the June 18 event at Gotham Hall, also attended by Star Jones and Supermodel Emme. The line consist of 14 pieces in two sizes, 30 and 34mm, and are available in a Swiss-made quartz or automatic movement that can be viewed through a transparent caseback. The collection is inspired by the unconventional watches the company created for ladies in the 1970s.

The automatic movement.

The watches combine different decorative and functional elements. All of the pieces employ an oval bezel that surround a round dial, the signature nod to one of its1970 models. Most of the models use a drapé (draped) guilloché design for its dials while others employ colorful mother-of-pearl. All of the dials also use Roman numerals at the 12, 3, 6 and 9 o’clock positions. Most use diamond markers on the remaining indices. Diamonds, mother-of-pearl, or red gold (creating a two-tone effect) are also used to further enhance the bezels. The watch straps are available in stainless steel, a two-tone combination (stainless steel and plated red gold), white satin, or black alligator.

Baume & Mercier Promesse 10166 with black mother-of-pearl black dial with a “drapé guilloché” and 61 diamonds.

There are enough subtle variations in its 14 models to create several options for women who purchase this watch. The Promesse (French for Promise ) is being marketed to self-purchasing women, inspiring them “to hold a promise close to their heart while celebrating their unique individuality through their own timepiece.” This notion was reinforced at a June 18 event in New York marking the US release of the timepieces. Guests were given a padlock and asked to inscribe their own personal promise before locking it to a metal stage prop modeled after the romantic bridges in Paris.

Baume & Mercier Promesse-10163 combines steel and red gold-capped steel with a silver-colored “drapé guilloché dial.

In addition to the celebrities, Baume & Mercier’s global CEO, Alain Zimmerman and North American president, Rudy Chavez were in attendance. Pare wore the Promesse 10160, an oval, mother of pearl, steel bracelet watch with 30 diamonds set on the bezel (pictured below).

The watches will be available in September at select retailers nationwide and online, starting at $1,900.

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