By Gretchen Friedrich
Jewelry News Network Social Media Manager
Favoloso is the Italian word for fabulous. It is certainly an appropriate adjective for describing all things Buccellati. From the world’s most expensive tech accessories, to the extensive history of craftsmanship, Buccellati brings a signature level of quality and creativity in all its pieces.
That attention to detail is conveyed in the new location in the Neiman Marcus store in West Palm Beach, Fla., unveiled Wednesday. The salon’s design and appointments are a reflection of the new global identity by Buccellati worldwide, unveiled in March in its new New York boutique. The salon features its signature Alcantara beige throughout the space, complimented by rich wood display cases and neutral furnishings.
In 2014, the design house launched a rebranding effort while simultaneously bringing on its first female designer, Lucrezia Buccellati. She continues the family tradition of two generations working as the design center of the luxury jewelry house. She and her father, Andrea, are combining traditional Buccellati craftsmanship with modern design.
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