Online colored diamond retailer, Leibish & Co., has expanded its colorful offerings into gemstone jewelry. The new collections include sapphires, rubies, and emeralds set within necklaces, pendants, bracelets and earrings.
A significant part of this new push into colored gemstone jewelry is engagement rings. White diamonds (often paired with white gold and platinum) is the standard for bridal jewelry and has been for many years. Other tried to convince consumers into adding color gems to their engagement rings but success has been sketchy.
To help promote this jewelry category, the company is giving away a free gemstone engagement ring to one subscriber to the website.
“Over the past three years, I have seen in the market a new trend developing for strong colors, intense pinks, intense blues, vivid pinks and vivid blues. Only, these diamonds have become unaffordable to the majority of buyers,” said Leibish Polnauer, founder of the Israeli-based company. “Not wanting to lose the opportunity to serve all of our clients, we created an exciting and beautiful new line of jewelry made with precious stones that are larger and more modestly priced.”
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