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Monday, December 14, 2015

Inside Ulysse Nardin’s Miami Design District Boutique

The Miami Design District, located in Miami’s Buena Vista neighborhood, is an international art and design center with luxury shopping, high-end restaurants and soon to be opened hotels, residents and museums. Right now it is one of the hottest places in the world for luxury brands to open retail spaces. 

Buildings in the Design Center were created by world-class architects and the “neighborhood” contains several statement site-specific art works.

One building inside the complex is Palm Court, a two-story, blue-hued glass structure dedicated to watch and jewelry brands, with about 18 located there. It was designed by Japanese architect Sou Fujimoto, his first project in the US. 

Swiss watch manufacturer Ulysse Nardin is the latest luxury watch brand to unveil its new boutique in this center. 

The brand officially opened the boutique in late November. It’s located at 140 NE 39th St. The 1,000 square foot store contains the entire scope of Ulysse Nardin’s collection, including its signature Marine Chronometers, the iconic FreakLab and other high watches.

“Miami immediately came to mind as the ideal location for our next Ulysse Nardin Boutique,” said Patrik Hoffmann, Ulysse Nardin CEO. “The Design District is renowned internationally as a go-to destination for luxury shopping and creativity. We are excited to be a part of it and look forward to bringing our rich history of craftsmanship and heritage to Miami.”

Ulysse Nardin, based in Le Locle, Switzerland, specializes in creating ultra-complicated timepieces, many of them considered groundbreaking achievements, using cutting-edge technologies and state-of-the-art materials. For example, it was one of the first companies to use silicon in its timepiece movements and is one of the few Swiss watchmakers to have its own production capacity for critical watch components, particularly regulating systems.

The luxury brand was acquired in July, 2014, by the French multinational holding company, Kering. 

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