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Friday, December 4, 2015

Reena Ahluwalia Paints For Women’s Empowerment

“The Portal of Empowerment” by Reena Ahluwalia

By Gretchen Friedrich, Jewelry News Network’s social media manager

Reena Ahluwalia is an award-winning diamond jewelry designer whose works have prominently appeared on fictional heads of state (Elizabeth Hurley's character in the television show The Royals) as well as on actual government-issued postage stamps. 

More recently Ahluwalia has replaced her jewelry workbench with a paintbrush, creating art works based on her love of diamonds under the name, “Jeweler Who Paints” (#jewelerwhopaints). This week she is showcasing two of her works at Art Miami 2015, one of the many art shows that appear alongside Art Basel Miami Beach. The show will run till Sunday at the Art Miami Pavilion Midtown in the Wynwood Arts District.

For the Art Miami display, Ahluwalia collaborated with fellow jewelry designer, Kara Ross, using Ross’s “Diamonds Unleashed” logo as the focal point for the paintings, “The Portal of Empowerment” and “Radiate Brilliance.” 

“Radiate Brilliance” by Reena Ahluwalia

Kara Rosswho works under the established nationally known jewelry brand, Kara Ross New Yorkinvited Ahluwalia to paint her interpretation of the logo. Diamonds Unleashed is a for-profit group founded by Ross to support and promote women’s empowerment. 

Ross initiated the program after resetting the diamond from her own engagement ring. Instead of a symbol of love and devotion in the form of a gift, Ross says she wants diamonds to become synonymous with strength, purpose and independence. 

The Diamonds Unleashed logo, designed by Ross, is two diamonds, one pink, one blue that form a heart. The pink diamond elevates the blue diamond, symbolizing women enabling and encouraging other women. The heart formed by the diamonds embodies the goal of unanimous support among women all over the world. Plus, the symbol is derived from the most durable substance on earth. 

Ahluwalia’s previous involvement in women’s efficacy includes her design of the Courageous Spirit jewelry collection. The Rio Tinto mining group commissioned Ahluwalia to design the assembly as a tribute to the women of Madhya Pradesh, Ahluwalia 's birthplace. 

This latest endeavor by Ahluwalia and Ross epitomizes Ross’s core intention to encourage women to support women. As Ross states in the social media portion of the Diamonds Unleashed campaign: “strong women are beautiful.”

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