|Katheryn Winnick and Elle Bernheim, Raymond Weil CEO|
It’s been just over a year that Katheryn Winnick became the brand ambassador of Raymond Weil. Since that time the watch brand has been busy producing timepieces for the star of History Channel television series Vikings to promote, including one watch with a blue-gray dial that matches the color of her eyes.
Most recently at Baselworld 2016, the company introduced, “Shine,” designed for the actress. Both Winnick and Elle Bernheim, Raymond Weil CEO, were in New York a week ago to talk about the new collection and Winnick’s relationship with the brand.
|The Shine watch|
Bernheim said he is a fan of the show in which Winnick plays Lagertha, a legendary figure in Viking history. When he met the Toronto resident, the decision to sign her came quickly.
“Women can relate to her personality and elegance,” he said.
|The actress in a promotional photograph for Raymond Weil|
For Winnick, she said she is attracted to the comfortable, casual nature of the family owned company and the personality of its watches, particularly the Shine collection, which she says has a casual elegance.
“It’s a timepiece with meaning,” she said. “I can wear it from day into the night. It has a casual elegance.”
The new Shine timepiece is a traditional jewelry watch in a 32mm round case available in steel or PVD coated steel with the option of a diamond-covered bezel. The dial is available in sunburst guilloche or mother-of-pearl (a total of three dial finishes) and with a patented interchangeable system that allows the user to easily and discreetly change the watch from steel bracelet to a satin strap. As Winnick says it’s designed to be worn day and night and in casual and formal situations.
|The actress wearing the Shine watch. Photo by Anthony DeMarco|
The dial is further enhanced with number indexes alternating between eight diamonds and four Roman numerals.
The cost ranges from $1,750 to $3,000, Bernheim said. It's planned to be released in time for Mother's Day gift giving.
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