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Thursday, July 14, 2016

Piaget Launches Polo S Watch In New York With 9 'Game Changers'

Polo S chronograph with blue dial

Swiss luxury brand Piaget came to New York to launch the newest version of its iconic Polo S timepiece at an event Thursday at the Brooklyn Navy Yard. In addition, the brand unveiled nine men they described as “game changers,” who have been chosen to wear and represent the timepiece.

Polo S watch with slate-grey dial

Philippe Leopold-Metzger, Piaget CEO, said the Piaget Polo watch always had a strong association with New York, which is why the brand returned to the city for this year’s launch.

Polo S watch with silver dial
“It was here in 1985 that the Piaget polo team celebrated the watch by riding down Manhattan’s Fifth Avenue,” he told the crowd of approximately 800 retailers, VIP customers and press from around the world. “Thus, there could be no greater city or place for Piaget to celebrate the legacy of the original Piaget Polo with the launch of a new watch, for a new generation.”

Polo S chronograph with silver dial

The 42mm watch is housed in a round case that surrounds the cushion-shaped face. There are two models: the automatic Piaget Polo S, equipped with the 1110P movement with a blue, silver or slate-gray dial for $9,350; and the Piaget Polo S Chronograph with the 1160P movement for $12,400.

Polo S watch with blue dial

As part of the launch Piaget selected nine men to wear the Piaget Polo S and to be a “friend of the maison," describing each as a “game changer in his own profession and an influencer with digital power.”

They are led by actor and producer, Ryan Reynold, who is Piaget’s international brand ambassador.  The other eight men are:

* Malcolm Borwick, businessman and polo player

* Joël Dicker, novelist

* Hu Ge, actor and singer

* David Goffin, tennis player

* Mohammed Sultan Al Habtoor, artist and businessman

* Michael B. Jordan, actor

* Miyavi Musician, singer, songwriter and actor

* Jean-François Piège, chef

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