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Thursday, May 18, 2017

Cartier To Unleash The 'Panthère Studio' Millennial Experience

Cartier is bringing its prestigious brand downtown by offering a luxurious pop up experience at a popular New York restaurant. 

The luxury brand will launch Panthère Studio—a public-facing, experiential pop up promising to bring a customized, interactive experience to millennial audiences of New York. It will be held at the downtown French-Vietnamese restaurant, Indochine, May 20 and May 21. 

“We’re coming out of our boutiques and bringing the world of Cartier downtown, to engage with our clients—and future clients for that matter—where they live, work and play,” said Mercedes Abramo, president and CEO of Cartier North America. “We’re excited to introduce the iconic Panthère de Cartier watch to a fun, fearless new generation in such a unique, experiential way.”

It’s the first time the luxury brand is focused on presenting an experience rather than a retail-first environment. 

The theme will be the 1980s when the French luxury brand launched the Panthère de Cartier watch, featuring its iconic panther. The watch—with a square case, screwed-down bezel and linked brick-lay bracelet—was reintroduced this year. 

The Panthère Studio takeover of Indochine will include innovative and inherently shareable elements throughout the space, with live DJs, social media components and interactive photo experiences, including a Panthère ‘stacking bar,’ where guests can style their own Cartier looks with the Panthère watch.

Panthère de Cartier watch

Special guests will be in attendance throughout the weekend, including model and actress, Olivia Culpo.

Panthère Studio will be open to the public on Saturday, 11 a.m. - 5 p.m., with Olivia Culpo appearing from 12 p.m. - 2 p.m.; and on Sunday, 11 a.m. - 5 p.m.

To sign up or for more information, follow this link.

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