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| Susan Jacques, Borsheims president and CEO, shows Warren Buffett the special shareholder price on a piece of jewelry. Photo credit: Borsheims |
Borsheims said it had record sales during its annual discount period for Berkshire Hathaway shareholders partly because Warren Buffett served a stint as a salesman for the Omaha, Neb.-based luxury retail jeweler.
The weeklong discount period for shareholders who attended the annual Berkshire Hathaway annual shareholders meeting in Omaha, held this past weekend, resulted in a 45 percent sales increase over the same period last year, Borsheims said on its website.
Borsheims, one of the nation’s largest independent jewelry stores, is owned by Berkshire Hathaway, where Buffett is chairman. On Sunday May 1, Buffett took a turn as a salesman for an hour and it was apparently quite successful.
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