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Thursday, August 5, 2010

Affordable Platinum Jewelry Designs Take Center Stage

Platinum Guild International, which promotes platinum jewelry, announced the winners of a new contest designed bring affordable, creative pieces for the jewelry buying public.

The Platinum Innovation Challenge was assessed in five categories across each price range—originality, creativity, quality, wearability and innovation.

In the under $2,500 category, a semi-mount engagement ring by Designs by Vatche came out on top, with True Knots' 5mm wedding band ($998) winning the wedding bands under $2,500 category.

Benchmark's 8.5mm band with black diamonds for men ($2,200) took the honors in the color under $2,500 sector (pictured above); while Uneek Fine Jewelry Collection won the fashion under $2,500 award for its 'Snowflake' pendant with diamonds ($1,995).

Steven Kretchmer triumphed in the fashion over $2,500 category, despite his bracelet being valued at a princely $30,000.

More than 40 brands submitted 75 entries.

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