Asteria Colored Diamonds

Asteria Colored Diamonds

TechForm

TechForm Platinum Jewelry Casting

Leibish & Co

Monday, October 25, 2010

‘Stars of Africa’ on the Runway for Charity


Royal Asscher lit up the runway Thursday night in New York with its “Stars of Africa” collection, by Toronto jewelry designer Reena Ahluwalia.

Model with Stars of 
Photo: Barry J. Holmes
For each piece sold at the “Lingerie New York” event and over the next six months, 50 percent of the profits will go to the Seven Bar Foundation, an organization, through an online collaboration on Royal Asscher’s Web site. The foundation provides small loans (via micro-financing) to underprivileged women to start their own small business as an exit out of poverty.

Actress Sofia Vergara hosted the runway event at Cipriani’s 42nd Street, which attracted a number of celebrities and jewelry industry official, most notably Russell Simmons, the hip-hop entrepreneur and founder of the Diamond Empowerment Fund, and actress Minnie Driver.

From left: Actress Sofia Vergara, Renata M. Black, Seven Bar Foundation director, and Lita Asscher, president of Royal Asscher of America

The MTV produced show included eight aerialist performers; two top couture and luxury lingerie designers—Atsuko Kudo and Carine Gilson—DJ Michelle Rodriguez; and models Veronica Webb, Elsa Benitez and Crystal Renn walking the runway.

The Stars of Africa by Royal Asscher collection consists of rings, pendants, earrings and necklaces. Diamonds are encased in fluid filled sapphire dome, allowing them to fall freely, like snowflakes in a snow globe. For each piece of Stars of Africa jewelry sold, at least three women will get microfinance loans.

The scene at Cipriani's
“We are extremely proud to have the opportunity through our collections and success to provide women living in poverty with an opportunity to sustain themselves for life and create their own legacy,” said Lita Asscher, president of Amsterdam-based Royal Asscher diamond company.

1 comment: