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| 2018 JNA Awards ceremony. Photo credit: Anthony DeMarco |
The Letitia in question is Letitia Chow, director of Business Development, Jewellery Group of UBM Asia. She also holds the title of Jewellery Group director, Publishing Group at UBM Asia.
A brief overview of her career goes like this: In 1983 Chow founded Jewellery News Asia magazine in partnership with veteran journalist, publisher and public relations consultant, Peter Brindisi. It grew to become the largest and most influential jewelry industry magazine in Asia. The magazine was purchased by UBM Asia and thus started her rise in the corporate structure of the trade fair company.
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| Letitia Chow |
In the jewelry industry, particularly in Asia, the large jewelry, diamond and colored gem manufacturers, the largest mining companies and the largest jewelry retailers share much of the power. While Chow isn’t the most powerful presence, her influence ranges from the largest companies to those who work on the front lines. All of this influence was needed at this year’s JNA Awards ceremony, another jewelry industry endeavor founded by Chow.
On September 16, Super Typhoon Mangkhut barreled through Hong Kong. The Hong Kong Observatory issued the Hurricane Signal No. 10, which is the highest level of tropical cyclone warning signals in Hong Kong, for 10 hours, making it a storm of historic proportions. It caused the postponement of the JNA Awards to the following day. When I saw pictures and video of the damage to the Intercontinental Hong Kong hotel, where the event is held, I thought the awards show would surely be cancelled.
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| The Intercontinental Hong Kong hotel during Super Typhoon Mangkhut in a photo passed around social media. |
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| The lobby of the Intercontinental Hong Kong the following night for the JNA Awards. |
I was wrong and it was all because of Chow, her dedicated staff and the staff at the Intercontinental Hong Kong.
Not only were they battling a super typhoon and the damage it did to the hotel, but more than half of the invited guests had left prior to the storm, leaving the possibility of a half-filled venue. First, the hotel lobby and the large meeting room where the gala dinner was held showed no signs of damage. Second, the call went out and the industry responded as people came streaming into the main hall moments before the program started. The program itself went off without a hitch.
Over the years Chow always had a calm almost Zen-like demeanor despite the chaos that naturally ensues during a live trade fair and awards program. However, this year, during her opening remarks, her voice broke at least twice when she thanked her staff and those who came to the event in the last minute.
The main reason the people came, the staff did the work and show went on is the result of the Chow’s leadership and the good will she accumulated over the years.
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