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A gold-painted wire-frame car greeted those entering the Cartier Fifth Avenue Mansion Thursday night. Photo credit: Anthony DeMarco
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Cartier on Thursday unveiled its “Precious Garage” concept just in time for New York Fashion Week, turning its iconic Fifth Avenue Mansion into a luxurious garage filled with glittering, glowing car parts.
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| Oil cans, oil drums and tire rims were scattered throughout the Cartier Fifth Avenue Mansion. Photo credit: Anthony DeMarco |
The concept was designed for Cartier by Desi Santiago, the New York-based artist who is known for bridging art and fashion. It was used to introduce the newest introductions of the Juste un Clou and Écrou de Cartier jewelry collections.
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| The stage is set for Swedish singer-songwriter, Lykke Li. Photo credit: Anthony DeMarco |
The Juste un Clou is based on a nail and the Écrou de Cartier uses a lug nut motif. Juste un Clou is one of Cartier’s most popular jewelry collections created in the 1970s by Aldo Cipullo for Cartier New York. This year, Cartier focused on slimmer versions of bracelets and rings. The bracelets are available in 18k rose and yellow gold for $3,050 and the rings in 18k white, rose and yellow gold from $1,120 to $1,200.
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| A futuristic looking car factory with robotic holding jewelry displays. Photo credit: Anthony DeMarco |
The Écrou de Cartier collection, introduced in 2017, uses a hexagonal hardware nut to create a complimentary line of jewelry for the Juste un Clou. The Écrou de Cartier II pieces introduced at the event are an 18k yellow gold bracelet for $6,600 and 18k white, yellow and rose gold ring from $2,300 to $2,470.
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| The newest version of the Juste un Clou bracelet. Photo credit: Cartier |
Swedish singer-songwriter Lykke Li performed on a stage backed by car parts. Guests included Zoe Saldana, Armie Hammer, Justin Theroux, Lily Collins, Troye Sivan, Sofia Coppola Suki Waterhouse, Taylor Hill, Charlotte Lawrence, Athena Calderone, Kat Graham, Marcel Floruss, May Kwok, Mia Moretti, Molly Sims, Moti Ankari, Nicky Hilton Rothschild, Peter Brandt Jr. and Rachel Zoe.
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| The newest version of the Écrou de Cartier II bracelet. Photo credit: Cartier |
The Precious Garage installation at the Cartier Fifth Avenue Mansion, 653 Fifth Ave., will be open to the public till September 26. Hours are Monday to Saturday, 10 a.m. till 7 p.m., and Sunday, noon till 6 p.m.
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| A tool cabinet filled with chocolate wrenches and nails and cookies in the shape of lug nuts. Photo by Anthony DeMarco |
Following the opening event Thursday, a pop up version of the Precious Garage experience gets packed into a gold-painted trailer and goes on the road, first to Nashville, Sept. 14 – 16, and then Seattle, Sept. 28 – 30.
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| Some of the crowd at the event. Photo credit: Anthony DeMarco |
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