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Sunday, July 29, 2012

Jaeger-LeCoultre Creates Raffles Hotel Anniversary Reverso Watch


Swiss luxury watch brand, Jaeger-LeCoultre, has created two editions of its iconic Reverso timepiece for Raffles Hotel Singapore, to honor the establishment’s 125th anniversary.

The double-sided watch can be turned over and be worn like a jewel with a personalized engraving. To mark Raffle Singapore’s 125th anniversary, Jaeger-LeCoultre created an exclusive engraving for the hotel that reads: “Raffles Hotel 1887-2012 Singapore.” The engraving is available on the men’s Reverso Grande Taille and the ladies’ Reverso Lady Ultra Thin.

Pierre Jochem, general manager of Raffles International, noted that the watch brand, which is 180 years old, shares a commitment with the hotel to heritage and innovation. “Timelessness is about moving with the times and adapting to the world around us—but never forgetting out heritage—which is priceless.”


Named after Stamford Raffles, founder of Singapore, Raffles started out as a 10-room bungalow and grew to become the landmark of the city-state, known throughout the world for attracting tycoons, rouges, adventurers and movie stars. Well known authors and journalists—including Rudyard Kipling, Somerset Maugham and Noel Coward—wrote about the hotel’s Long Bar, Palm Court and Billiard Room, spreading its legend and acclaim throughout the world.

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