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Tuesday, July 24, 2012

Luxury Brands Still Bet on China

Hublot Shanghai boutique.

Despite the recent reports of an economic slowdown in China, luxury companies continue to build their extravagant retail spaces for the growing mass of wealthy and middle class shoppers.

The latest example of this is Swiss luxury watch brand, Hublot, which opened its second boutique in Shanghai Tuesday. Located on Nanjing West Road, an area renowned for its concentration of top luxury brands, the boutique features the black that defines the Hublot brand along with leather furnishings, glass and metal fixtures, and high-tech details that create a contemporary space.

The boutique is the fourth in China for Hublot along with four other points of sale in Beijing, Shanghai, Dalian, Shenyang and Wuhan. The brand said it plans to have 15 outlets in China “within a short time frame.”


A month earlier, the German luxury brand, Montblanc, opened a four-story flagship in Beijing to house its luxury writing instruments, timepieces, fine jewelry and leather goods with an extravagant party attended by 1,000 persons, including Jessica Alba, Naomi Watts, Nicolas Cage and Amber Heard.

It is the largest store by the brand and includes interactive displays throughout the store that focuses on the company’s heritage.

So while investors take a pause, luxury brands continue to bet that China will continue on its road to prosperity.

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