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Wednesday, May 21, 2014

Gumuchian’s Jewelry is for the Bees

B collection hoop earrings 

Luxury jewelry brand Gumuchian has created a set of 18k gold jewelry in support of the declining honeybee population. The “B” collection is a line of link and cuff bracelets, earrings, pendants, rings and five different bee-related charms. The shapes of the links are hexagonal, similar to the shape of a honeycomb. The gold is offset with diamond pavé accents. 

A portion of the proceeds from the sale of the collection will be donated to the non-profit, HoneyLove.org, which supports urban beekeeping and home gardens. Citing recent studies, including those by the U.S. Department of Agriculture, the family owned jewelry firm says that one in every three bites of food consumed in the United States is either directly or indirectly pollinated by bees.

The collection will be unveiled at the JCK Las Vegas jewelry tradeshow, which runs May 30 – June 2. 

“Many of our collections are inspired by nature” said Myriam Gumuchian, Gumuchian VP of sales. “But this aspect of nature didn’t just inspire the designs it also inspired us to be part of something bigger.”

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