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Monday, May 5, 2014

Reena Ahluwalia Launches 'Nurture By Reena,' A Lab-Grown Diamond Designer Jewelry Brand

Celestial Star pendant and Passion Double Halo ring in 18k gold features colorless lab-grown diamonds. 

Reena Ahluwalia, known for her award-winning diamond jewelry designs, has launched a new jewelry brand that combines lab-grown diamonds with wearable technology.

Known as “Nurture By Reena,” the Toronto-based designer says it is the first lab-grown diamond designer jewelry brand. A longtime proponent of origin-guaranteed, ethically sourced diamonds, she says she chose to work with lab-grown diamonds because they are “origin-guaranteed, conflict-free and environmentally sustainable.”

The Celestial Star pendant "glows with flash and fire of a million suns, recalling moments so powerful in memory that fill your soul," says the artist. Set in 18K gold, featuring colorless and pink lab-grown diamonds. 

“The Moments Collection” is the first offering from the brand. Ahluwalia says it “merges style and fashion with deep personal meaning.” In addition to using lab-grown diamonds, the company employs QR Code technology that allows people to attach their “most precious moments to your jewel,” she says. “The lab-grown diamond pieces flip to discreetly reveal a QR code that is otherwise hidden from view while the jewelry is worn.”

The Galium rings in 18k gold with princess cut colorless and yellow lab-grown diamonds. 

Each design unites “the beauty of natural shapes with the precision of modern technology.” In addition to embodying the vision of the artist, individuals can give each piece personal meaning through the stories they attach to it. The personal content can be accessed anytime and anywhere.

The Starlight Halo ring evokes the power of love and exudes positive energy. Rings in 18k gold with colorless and pink lab-grown diamonds.

“Like the eternal nature of a diamond, your jewel becomes a modern day digital talisman, a time capsule that captures and preserves your moment for eternity,” Ahluwalia says.

Reena Ahluwalia

The collection is offered in colorless, pink and yellow lab-grown diamonds, with a starting weight of 0.40 carats. It includes rings, pendants, earrings and bracelets. To date, there are 36 pieces available in 18k gold, including white, yellow and rose gold. Ahluwalia says her inspirations were blooming flowers. “For me, flowers are like moments – ephemeral, yet deeply memorable.”

The Wildflower ring in 18K gold with colorless and pink lab-grown diamonds and princess cut colorless and yellow lab-grown diamonds. 

The new collection will be unveiled at the upcoming JCK Las Vegas Show 2014, in the Design Center, booth no. S10519.

The Passion Double Halo ring in 18k gold with princess cut colorless and yellow lab-grown diamonds.

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