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Monday, May 26, 2014

Jewelry and Watches Sparkle at Cannes

Cate Blanchett wears wears 18k white gold and sapphire drop earrings from Chopard's Red Carpet Collection.

Chopard’s longtime association with the Cannes Film Festival has been fruitful. The glamorous event provides the luxury jewelry and watch brand with high-level international stage for its jewelry and watches.

Julianne Moore in 18k white gold set with round shaped emeralds of 22.11 carats and 21.66 carats each, 2 pear shaped rubies of 2.05 carats and 2.11 carats each and multicolored sapphires, rubies, emeralds, amethysts and tsavorites from Chopard's Red Carpet Collection. Photo credit: David M. Benett/Getty Images for Lionsgate

Each year Chopard creates the Palme d’Or, the trophy given to the best film of the international festival, as well as other awards. The company also uses the world’s most glamorous film festival to unveil its “Red Carpet Collection” of high jewels, which are worn by actresses and models on the festival red carpet and events hosted by the luxury brand.

Karlie Kloss unveils a new addition to Chopard's Green Carpet high jewelry collection, earrings with a lacework of Fairmined white gold and 13.49 carats of pear-cut diamonds with brilliant-cut and marquise-cut diamonds.

Chopard also scored on another level by partnering with Oscar winning actress Cate Blanchett. Her beauty and rgace have proven to be perfect fir for the Swiss luxury jewelry and watch brand. At Cannes, she played a starring role for Chopard wearing white gold earrings with 62 amethysts on the Red Carpet, and presenting the Trophée Chopard, also created by the brand, for best young actors, to French actress Adèle Exarchopoulos and American actor Logan Lerman.

The Palme d'Or award given to the best film at Cannes was for the first time created with Fairmined gold, which guarantees strict respect for the rules of economic, social and environmental development in the mining process.

Chopard also did its part in turning the red carpet green. The brand partners with Livia Firth, founder and creative director of Eco-Age, created a program named “The Journey to Sustainable Luxury” using “Fairmined” gold—extracted by artisanal and small-scale miners certified under the standard created by the Alliance for Responsible Mining. This label guarantees strict respect for the rules of economic, social and environmental development in the mining process.

Rosario Dawson wears the Montblanc Princess Grace de Monaco Pétales de Rose earrings and bracelet on the Red Carpet at "The Captive" Film Premiere. 

This year’s Palme d’Or was made in Fairminded gold. In addition, the luxury brand used American fashion model, Karlie Kloss to unveil a new addition to its Green Carpet high jewelry collection, launched a year ago using Fairminded gold. Kloss wore earrings that feature a lacework of Fairmined white gold and 13.49 carats of pear-cut diamonds, with brilliant-cut and marquise-cut diamonds.

Zoe Saldana in de Grisogono rose gold Catene earrings set with white diamonds and a rose gold ring featuring white diamonds from the Onde Collection.

The company explained the program in great detail during the Baselworld watch and jewelry show in March where it unveiled the L.U.C Tourbillon QF Fairmined watch, the first watch in the world made of Fairmined gold.

Sonia Rolland in Montblanc Princess Grace de Monaco Collection Pétales de Rose motif earrings, bracelet and six petals ring.

While Chopard held center stage at the 11-day festival, it was not alone. German luxury brand Montblanc dressed several European and American actors and models in its new Meisterstück Heritage Collection timepieces and Montblanc Princesse Grace de Monaco fine jewelry collection.

Arnold Schwarzenegger in U-1942 watch by U-Boat by Italo Fontana.

Another company long associated with Cannes, de Grisogono, the Swiss luxury jewelry and watch brand, adorned actress Zoe Saldana with a pair of rose gold Catene earrings set with white diamonds and a rose gold ring featuring white diamonds from the Onde Collection.

Antonio Banderas with Schwarzenegger wearing the Montblanc TimeWalker Chronograph steel and red gold.

Other jewelry and watch brands making their mark at Cannes included Carla Amorim, Jack Vartanian and U-Boat by Italo Fontana.

Rosario Dawson is seen again at Cannes, this time in red sapphire and black gold earrings by the Brazilian jewelry designer, Carla Amorim.

One of the most visible actors at Cannes was Rosario Dawson who was seen throughout the event wearing Montblanc, Carla Amorim and Jack Vartanian.

Christina Hendricks in Jack Vartanian Universe diamond ear climbers.

Please join me on the Jewelry News Network Facebook Page, on Twitter @JewelryNewsNet and on the Forbes website.

1 comment:

  1. Diamonds makes everyone crazy and so as our celebrities are too crazy for diamonds...More diamonds more beauty.

    ReplyDelete