The 14th edition of Asia’s Fashion Jewellery & Accessories Fair – September attracted 7,501 international buyers over four days. The majority of buyers came from overseas—from 103 countries and regions—accounting for 56 percent over the overall total. Buyers from mainland China and Hong Kong accounted for the remaining 27 percent and 17 percent, respectively.
The fair was held September 13 - 16 at AsiaWorld-Expo in Hong Kong.
The top 10 sources of visitors, excluding China and Hong Kong were led by India, USA, Japan, Taiwan region, Korea, Thailand, Australia, Italy, Germany, and the Philippines. Altogether, the top 10 accounted for roughly 35 percent of the total number of visitors.
“The visitor statistics reflect 9FJ’s international status and industry support for this event. This edition also benefitted from our increased investment in promotional activities across different channels as well as the exciting attractions it offers, such as the popular Editor’s Choice,” said Celine Lau, Director of Jewellery Fairs at UBM Asia Ltd.
The fair occupied 11,360 sqm of exhibition space with 402 exhibitors from 14 countries and regions. There were five group pavilions at the fair, representing mainland China, India, Korea, the Philippines and Taiwan region.
“With men’s jewellery trending up, the Stainless Steel Jewellery Pavilion continues to be a popular destination for buyers,” Lau said.
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