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Leibish & Co
Wednesday, March 22, 2017
Piaget Adds Color To ‘Possession’ Collection To Launch On Net-A-Porter With Olivia Palermo Ad Campaign
In a series of firsts, Piaget will be adding color to its Possession jewels for the first time in its 25-year history, and it will for the first time unveil the collection on a third-party eCommerce website: Net-A-Porter. In addition, the brand is unveiling an advertising campaign featuring style icon, Olivia Palermo. The campaign is shot by her husband and friend of the brand, model Johannes Huebl. It is the second consecutive year that Olivia Palermo is serving as the face of the campaign.
The Possession collection includes rings, necklaces and bracelets in 18k white and pink gold variations, with some new creations featuring vibrant colored stones and brilliant diamonds. Two watches accompany the assortment in white and rose gold diamond styles. Gold and sparkling diamonds has been the trademark of the Possession collection since its inception but the collection will soon be available in lapis lazuli, black onyx, turquoise, green malachite, red carnelian and gold.
Possession is a delicate, versatile collection defined by its unmistakable rotating rings that can be worn throughout the day. Spherical shaped colored gems encircled by a gold ring hang as pendants from long yellow-gold chains that can also be wrapped twice to make a shorter necklace. The same colored stone spheres wrapped with the Possession ring design are set, like charms, along a delicate chain bracelet. The same spherical shapes adorn the ends of gold bangels, accompanied by the turning ring of Possession. A sprinkling of pavé diamonds is noticeable throughout the collection. The collection will be launched on April 3 on Net-A-Porter.
“Net-A-Porter is the ideal partner for Piaget’s first foray outside of the Maison’s own channels,” Chabi Nouri, who will be Piaget’s CEO on April 1, said in a statement. “We are delighted to bring the Piaget Possession collection to the Net-A-Porter client as she shares many of the same values as Piaget: audacious creativity, elegant style and positive energy.” Please join me on the Jewelry News Network Facebook Page, on Twitter @JewelryNewsNet, the Forbes website and on Instagram @JewelryNewsNetwork
This blog is for those who are passionate about jewelry and watches and want to learn more about the industry. It's a place to find the best new products from all over the world and the latest news about the business of jewelry, watches and luxury. Readers gain a backstage pass to the glamour, fun and difficulties of the industry.
I am a freelance writer and editor who covers the luxury jewelry and watch industry for several publications, including Forbes.com the Financial Times, Hong Kong-based JewelleryNetAsiaand the Italian jewelry magazine, VO+. In addition, I have my own blog covering the jewelry and watch industry, Jewelry News Network.