Black and White and Green All Over, Ivanka Trump Jewelry Adds Color

The introduction of emeralds to the 'Lao Tong' brings color to a jewelry brand known for its black-and-white pieces.

LAS VEGAS — It had to happen sometime. The brand that is making its mark creating black and white jewelry inspired by early 20th Century design has added color to one of its newest collections, released during the JCK Luxury tradeshow.

Ivanka Trump Fine Jewelry introduced sparkling emeralds to its new “Lao Tong” collection, inspired by the movie “Snow Flower and the Secret Fan” produced by Ivanka’s friend Wendi Murdoch. The story depicts two seven year old girls matched as laotong, or “old sames,” bounding them together for eternity. “It’s like the Chinese BFF,” said Andrea Hansen, CEO of Ivanka Trump Fine Jewelry.

In the collection, classic fans were re-imagined with black onyx and white diamonds, black enamel, complimented by emeralds and set in 18k white gold. The collection ranges from $5,000 to $70,000. Some of the higher-end pieces are one-of-kind and others are limited edition.

“It was great to find a way to bring in color,” Hansen said in the Ivanka Trump exhibition space at the Mandalay Bay Convention Center.

The brand also introduced two other collections at the show: “Belle Epoque” and “Gilded Cage.”

Fans, such as these made of mother-of-pearl, are a recurring theme this year, such as these fan and bow earrings from the 'Belle Epoque' collection.

Meaning “beautiful era” in French, Belle Epoque draws inspiration from the era of the same name in late 19th century, early 20th century Paris, reflected in the jewelry designs of soft bows, mother-of-pearl fans, pave diamonds, and white-on-white color schemes. Pieces are set in 18k white gold and paired with precious stones such as mother-of-pearl and diamonds. Prices range from $2,600 to $16,500.

“The fan is a recurring theme in this year’s collection. It is a ladylike accessory in the period of our inspiration,” Hansen said. “You can think of women in the ‘40s and ‘50s with beautiful handheld fans and that’s where that flair comes from.” 

Black onyx wrapped in diamond pave threads from the Gilded Cage collection.

Gilded Cage is a play on words that takes its inspiration from the Gilded Age era, which was known for expansive growth in wealth and the use of jewelry as a status symbol. Bold gemstones such as white agate and black onyx cabochons are wrapped in 18k white or yellow gold strands with diamond pave. Wrapped gems were popular during the Las Vegas tradeshows this year. Prices range from $2,900 to $10,000.

“We do really well with this kind of classic cabochon ring, our number one ring in the collection is our cabochon ring from our Black and White collection and it’s always good to add new styles in a category that is so strong,” Hansen said.

Ivanka Trump Moves Jewelry Boutique Downtown

The Ivanka Trump Fine Jewelry boutique.

Ivanka Trump Fine Jewelry has been expanding in a number of ways during the past year. The brand has released fine jewelry collections aimed at different markets. In addition, Trump herself has been traveling the world promoting the company’s collections to new audiences. To coincide with this expansion the brand recently moved from its “jewel box”-sized space on Madison Avenue to a 2,400 square-foot, bi-level boutique in SoHo giving its uptown chic a downtown vibe.

One of the standalone jewelry display cases.

The New York flagship store at 109 Mercer St. that opened in late November has many of the same luxurious and feminine qualities of the prior store along with dedicated spaces for a lounge, bridal jewelry and special events. Designed by NY3Design, the space uses art deco and classical elements in black and white (the colors of the brand) along with large touches of Ivanka Trump’s signature coral, and light brown and cream tones. And, of course, there are plenty of mirrors.

The VIP room and lounge.

The store houses nearly all of the Ivanka Trump Fine Jewelry collections along with accessories from some of her other product lines. Entering the long narrow space, the first items shown are designed to be accessible to younger jewelry lovers, such as those who live in the neighborhood. Strolling along a custom-designed white carpet with black patterns (created by ABC Carpet & Home), the space narrows a bit where there’s a full-length mirror on the left and a mirrored wall on the right with shelving and spaces that contains more upscale jewelry designs along with Ivanka Trump handbags and other accessories. In between is an updated version of standalone antique display case, using a curved solid white frame topped with a separate glass case. These standalone displays are located throughout the store.

The stairway that leads to the bridal salon.

As you continue the space opens again to a small lounge area. The area is a place where men can wait while their significant other is shopping. The folks at Ivanka Trump swear that men are welcome but this is a store designed for women (even the lounge area). Beside the lounge there’s a separate “VIP” room for private consultations. This area contains Trump’s new Downtown jewelry collection, created specifically for the new store. 

The view of the bridal salon from above.

Past the open space a large Schonbek chandelier hangs overhead. Beneath it is the lower level, which serves as the store’s dedicated bridal salon. You descend into the space on a stairwell. The bridal area contains individual display cases showing Trump’s wedding bands along with ethically sourced engagement rings and bridal jewelry. Comfortable sofas, chairs and tables, and even a makeup table, giving a touch of home, are located throughout the area. This space is large enough for bridal parties and other special events, including the “Champaign Saturdays” that were popular at the Madison Avenue store.

The furnishings inside the bridal salon.

What’s next for the jewelry brand? A move to China? Stay tuned.

Ivanka Trump Fine Jewelry to relocate its N.Y. Boutique

Ivanka Trump Fine Jewelry said Monday that is plans to move its New York retail business from its current Madison Avenue location to a substantially larger 3,100-square-foot flagship boutique on 109 Mercer Street in New York’s Soho district.

The brand, which creates and sells jewelry through retail and wholesale channels, opened its 900-square-foot boutique on 62nd Street and Madison Avenue in September 2007. Construction of the company’s new flagship will begin this summer, and it is scheduled to open late fall in time for the holiday season, the company said. The new space will showcase ten distinctive collections of jewelry, an environmentally conscious bridal bar, a VIP room highlighting one-of-a-kind couture pieces and a gallery to showcase future categories such as timepieces.

The new venue will retain the original design concept of the Madison Avenue boutique, the company said. The expanded boutique will allow for more people to attend scheduled events, such as the weekly “Champagne Saturdays,” and also allow Ivanka Trump and the company to host other co-branded events, such as the United Nations Foundation’s Girl Up campaign, in which she is a founding member.

The company said it will maintain its midtown boutique at the Trump Tower.