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Tuesday, October 11, 2011

Royal Asscher’s Stars of Africa collection at Harrods

Royal Stars with orange diamonds

London’s luxury department store, Harrods, has begun selling the Stars of Africa floating diamonds collection from the Royal Asscher Diamond Company.

Harrods will have the largest collection of Stars of Africa jewelry in the U.K., including the limited editions with pink diamonds and the Royal Stars with orange diamonds (pictured), which is a tribute to the Royal Dutch family for the extension of the Royal title earlier this year.

Launched in 2009, the collection (comprised of rings, earrings, pendants and cuff links) consist of diamonds encased within fluid-filled sapphire domes, which allow the diamonds to float freely like snowflakes in a snow globe. The result is cascading diamonds that emit light, fire and beauty.

Sales from the jewelry collection benefits Royal Asscher’s Africa-focused fundraising initiative, Stars of Africa, which aims to improve infrastructure in Africa by generating funding for healthcare, education and self sufficiency programs.

Royal Asscher is renowned for its heritage and history, which includes cleaving the world’s largest rough diamond in 1908, the Cullinan, presently housed in Great Britain’s Crown Jewels. Royal visitors to the Amsterdam based company include Japan’s Emperor Hirohito, Queen Elizabeth II of Great Britain and Queen Juliana and Prince Bernhard of the Netherlands.

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