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Thursday, October 27, 2011

New Website, Book and Jewelry Line from Designer Turned Curator Elizabeth Galton

Elizabeth Galton

It’s been a very busy year for London-based jewelry designer Elizabeth Galton. The former creative director of Links of London quit her high-prestige job to start her own company where she serves as a curator, a champion if you will, for other contemporary and commercially viable designers. The result is the luxury jewelry and accessories website, ElizabethGaltonStudio.com.

The site features collections for women and men from more than 60 contemporary luxury designers. The website allows users to easily view and purchase luxury jewelry, gifts and accessories from a new generation of design talent. Prices for gift, bridal and bespoke items range from $64 for soft accessories to $56,000 for fine jewelry designs to more than $100,000 for bespoke pieces.

The thing that’s novel about this venture, is that this well-known jewelry designer is using her stature in the industry and with consumers to bring other designers onto an online medium. It’s Galton’s name and face that brings credibility to the website.

Many of these designers worked either for Links of London while Galton was leading the design department or worked as designers with similar companies. For example, the Duppoini printed silk scarves that are sold on the site were created by Kate Llamas, formerly from Harrods whose designer, Polina Gineva, created the celebrated Alexander McQueen skull scarf. Jenny Mercian, founder of the Sahani Brand of Swarovski encrusted pieces, previously designed for Victoria’s Secrets. Her celebrity followers include Miranda Kerr, Cheryl Cole and Mary J Blige. Then there’s jewelry designer, Claire English, described by Stephen Webster as “Britain’s next big thing.”

Galton says she knows all of the designers on her website and relishes the opportunity to curate and promote their work.

“EG Studio was borne out of a desire to champion such talent, Galton says. “Their designs speak for themselves and present you with the inside track on unique creations—they are my edit of the best that young “Cool Britannia’ has to offer.”

Galton’s editing doesn’t stop on the design floor. She is in the early stages of publishing her first book. Its object is to be a comprehensive guide on jewelry design from a commercial aspect. Her book will include designers from Elizabeth Galton Studio as well as other designers. So again, she will be serving a curator’s role.

EG Classics bracelet

Finally, Galton has returned to the design floor to create an affordable, colorful line of fashion bracelets that will of course be sold on her website. Galton said her EG Classics bracelets are versatile and will add life to any outfit. They will sell for about $89.

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