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Wednesday, September 1, 2010

Graff CEO: U.S. Luxury Consumers See Jewelry as an Investment


In an interview with cable business news channel CNBC, Henri Barguirdjian, president and CEO Graff Holdings, said U.S. sales have rebounded to where they were in 2007. He said since the near collapse of the economy, the jeweler is making fewer transactions but the customers who remain are buying more.

In addition, Barguirdjian said how people buy luxury jewelry has changed. Customers are more cautious and are looking at luxury jewelry as an investment as well as beautiful adornment.

Below is the video from the interview.

1 comment:

  1. Very interesting - note the vertical integration that enables them to sell at a particular price! Own the whole vertical process! That is the key!

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