Luxury Swiss watch brand, Hublot, said it will open a flagship store in Singapore on September 24.
The new location on the ground floor of the luxury Mall at Marina Bay Sands—where Singapore’s first casino recently opened—is a joint effort with specialist watch retailer, The Hour Glass, its partner in Southeast Asia. Hublot said the store expresses its “Art of Fusion” philosophy, with a combination of steel, carbon fiber, aluminum and singular alloys; along with wood, leather, rubber and glass. The design as a whole features a contemporary look and atmosphere.
The store marks the 26th Hublot boutique worldwide, and the sixth in Asia..
For the occasion, Hublot will reveal its "Vendôme Collection." With a name and a logo paying tribute to the international symbol of luxury—celebrating the Hublot Place Vendôme boutique conceived by New York architect Peter Marino and scheduled for inauguration in December. The Vendôme Collection is the first collection of models exclusively available in Hublot boutiques.
“Each new opening reflects the great vitality and impressive expansion of HUBLOT, with every month seeing the inauguration of new exclusive locations in the most prestigious settings around the world,” said Jean-Claude Biver, Hublot CEO.
In addition to Paris Place Vendôme, the brand will be opening boutiques in Beijing, Aruba, Beverly Hills and New York.