Actress Kelly Rutherford will appear as the face of Monica Rich Kosann’s jewelry line for fall 2010 and spring 2011. As the brand's spokesmodel, Rutherford appears in all of the fall advertisements in consumer magazines run through the spring season, on the brand's Web, site www.monicarichkosann.com, in social media and e-magazine campaigns, and in-store visuals.
Kosann, in addition to being a luxury jewelry designer, is an accomplished photographer. She shot the fall campaign that features Rutherford wearing jewelry from the fall collection. One ad showcases the brands' 18k gold Gate Collection necklaces and the other features a charm bracelet from its Charmed Life Collection.
Rutherford currently appears on "Gossip Girl," where she plays the role of Blake Lively's character's mother, Lily van der Woodsen.