A Celebration of Jewelry and the Business Behind the Beauty
Leibish & Co
Wednesday, December 22, 2010
Boucheron Signs Perfume Deal with Parfums SA
Inter Parfums SA has signed a 15-year exclusive worldwide license agreement with Parisian luxury jeweler Boucheron to create, produce and distribute perfumes and ancillary products under the Boucheron brand. The agreement begins Jan. 1, 2011, and replaces a previous license with L’Oreal that was terminated by mutual consent.
Under the license agreement, Inter Parfums, also based in Paris, will work with Boucheron to capitalize on the brand’s ultra-luxury positioning in high-end jewelry. The transfer of inventory will take place early in 2011 and the development of a new fragrance is planned for 2012. Plans call for Interparfums Luxury Brands, a recently formed United States subsidiary of Inter Parfums SA, to handle distribution of the brand in the U.S.
“This is an exciting opportunity for Boucheron and Inter Parfums as we seek a new strategic direction for our fragrances and build on the Boucheron's unique position in the jewelry world,” said Jean-Christophe Bédos, Boucheron president and CEO of Boucheron.
Inter Parfums SA is 74-percent owned by New York-based Inter Parfums, Inc., which develops, manufactures and distributes prestige perfumes and cosmetics.
This blog is for those who are passionate about jewelry and watches and want to learn more about the industry. It's a place to find the best new products from all over the world and the latest news about the business of jewelry, watches and luxury. Readers gain a backstage pass to the glamour, fun and difficulties of the industry.
I am a freelance writer and editor who covers the luxury jewelry and watch industry for several publications, including Forbes.com the Financial Times, Hong Kong-based JewelleryNetAsiaand the Italian jewelry magazine, VO+. In addition, I have my own blog covering the jewelry and watch industry, Jewelry News Network.