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Wednesday, December 22, 2010

Boucheron Signs Perfume Deal with Parfums SA


Inter Parfums SA has signed a 15-year exclusive worldwide license agreement with Parisian luxury jeweler Boucheron to create, produce and distribute perfumes and ancillary products under the Boucheron brand. The agreement begins Jan. 1, 2011, and replaces a previous license with L’Oreal that was terminated by mutual consent.

Under the license agreement, Inter Parfums, also based in Paris, will work with Boucheron to capitalize on the brand’s ultra-luxury positioning in high-end jewelry. The transfer of inventory will take place early in 2011 and the development of a new fragrance is planned for 2012. Plans call for Interparfums Luxury Brands, a recently formed United States subsidiary of Inter Parfums SA, to handle distribution of the brand in the U.S.

“This is an exciting opportunity for Boucheron and Inter Parfums as we seek a new strategic direction for our fragrances and build on the Boucheron's unique position in the jewelry world,” said Jean-Christophe B├ędos, Boucheron president and CEO of Boucheron.

Inter Parfums SA is 74-percent owned by New York-based Inter Parfums, Inc., which develops, manufactures and distributes prestige perfumes and cosmetics.

1 comment:

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