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Leibish & Co
Saturday, December 4, 2010
Sharon Stone, Damiani Designed Jewelry to Benefit Water Projects
Actress Sharon Stone recently unveiled a new jewelry collection co-designed with Damiani in which part of the proceeds will be used to construct clean water wells in Africa.
Called “Maji,” which means water in Swahili, the collection for women is crafted in brushed yellow gold with rough diamonds arranged in irregular patterns, creating an “unfinished” effect, Damiani said in a statement. The materials are designed to evoke Africa. The collection includes rings, pendants, earrings and tennis bracelets. There's also a men’s Maji collection.
Proceeds from the sale will go toward Drop in the Bucket, an organization that provides ways to bring water to sub-Saharia Africa.
At the unveiling in Beverly Hills, Calif., Stone and Silvia Damiani, vice president of the Italian jewelry house, presented a $200,000 check to John Travis of Drop in the Bucket, which, along with a private donation from the Damiani family, will underwrite the construction of 50 new water wells in Africa, providing clean water to more than 10,000 people.
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I am a freelance writer and editor who covers the luxury jewelry and watch industry for several publications, including Forbes.com the Financial Times, Hong Kong-based JewelleryNetAsiaand the Italian jewelry magazine, VO+. In addition, I have my own blog covering the jewelry and watch industry, Jewelry News Network.