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Wednesday, December 8, 2010

There’s an App for Pandora

The Pandora jewelry company, known for its charm bracelets and its $2 billion initial public offering, has launched iphone and Facebook applications designed to create an interactive shopping experience.

The Copenhagen-based jewelry company’s first iPhone app allows consumers to share Pandora fine jewelry pieces via Facebook, e-mail or by adding it to their personalized Pandora “Wish List” page online. Consumers will have instant access to all of Pandora’s collections, including customizable charm bracelets, rings, earrings, necklaces and watches.


Pandora’s “Bracelet Designer” is a bracelet building Facebook app. Its 150,000 Facebook fans can select charms from the company’s “Moments” collection to create a personalized charm bracelet and share their unique bracelet designs with others. This app actually launched in October. Consumers can select from seven different sterling silver or 14K gold bracelet options and more than 800 charms.

The Facebook app tracks the cost of each charm selected along with the total cost of the bracelet. When done designing their personal bracelet, consumers can find the nearest Pandora store locations and print or download a picture of the bracelet with the list of selected charms to take to the store or share with others as a gift idea. They also can post their newly created Pandora bracelet to their Facebook status and Twitter page. Once a bracelet is designed, consumers can share comments and "like" designs of other fans as well as view international and local top ten charts listing the bracelet designs that have received the most "likes" and bracelets with the most comments.

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