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Tuesday, December 14, 2010

Customers Virtually ‘Try On’ Tacori Jewelry at Bloomingdales

There was fun and excitement on the third floor of the Bloomingdales flagship store in New York City this past weekend where customers had a chance to “virtually” try on jewelry from the Tacori 18k925 Collection.

In front of a video screen mounted with a webcam, customers were able to wrap a paper cutout of a piece of jewelry, such as ring, select which jewelry item from the new Tacori collection they would like to see by touching the screen and then holding the cutout to the webcam. On the screen the ring, or other jewelry, would appear as if they are actually trying it on.

The “Try It On” experience, known as augmented reality, was provided by Holition, a U.K.-based technology company that specializes in 3D and augmented reality solutions. The use of this type of technology isn’t brand new, but it has been very active during the past year. Earlier this year, Holition launched a Tissot 3D interactive touch screen window display experience at Selfridges department store in London.

“Shoppers today are busy, and sometimes don’t have the time or inclination to wait at a jewelry counter for a sales person to help them try on the below the counter items they desire,” said Paul Tacorian, SVP of sales and marketing, TACORI. “Our virtual ‘Try It On’ experience allows clients the fun and instant gratification of trying on beautiful gems, and customizing their style to quickly find what Tacori 18k925 design they like best.”

You can virtually try on the new Tacori 18k925 on a personal computer if you have a webcam by following this link.

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