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Sunday, January 16, 2011

Italian Bead Company Expands to the Middle East


Amore & Baci, the Italian do-it-yourself beaded jewelry brand, has opened 25 stores in the Middle East in 2010 and has plans to open more stores this year.

Amore & Baci creates a new trendy jewelry concept for women. It offers 925 sterling silver beads with a mix of materials, including Swarovski crystals, Murano glass, cubic zirconia, and enamel.

“The brand is very well-known internationally but the concept is very new to the Middle East,” said Giovanni Licastro, owner of the Arezzo-based company. “We see a huge potential of Amore & Baci in the Middle East that is why we are concentrating on the development of our existing points of sale; and as we expand the line to create a full brand concept, we expect more growth for the brand beginning 2011.”

In Dubai, Amore & Baci is available at Dalya kiosks in Mirdif City Center and at the Mall of the Emirates, as well as at Clarity fine jewelry shop at the Gold and Diamond Park.

Amore & Baci is available in Dubai, Kuwait, Qatar, Saudi, Lebanon and Syria. It is distributed by Christian Bernard Middle East, the regional subsidiary of the Christian Bernard Group in France.

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