A Celebration of Jewelry and the Business Behind the Beauty
Leibish & Co
Tuesday, January 4, 2011
Jewelry e-Commerce Site Receives $10 Million in Funding
BeachMint, a start-up e-commerce operator, said it has raised $10 million to accelerate the growth and reach new markets. The investment is led by Trinity Ventures, with participation from Stanford University and existing investors, New Enterprise Associates and Anthem Ventures.
The Santa Monica, Calif.-based company operates the e-commerce site, JewelMint.com, an online jewelry club where customers who pay $29.99 per month receive a new jewelry item each month, plus style tips and personalized recommendations. BeachMint says the site, which launched in October, 2010, sells jewelry designed by actress Kate Bosworth and stylist Cher Coulter. My Space co-founder Josh Berman and entrepreneur Diego Berdakin established BeachMint.
This new round of funding will be used to bolster the staff from 20 to 40 and launch new verticals and celebrity partnerships in 2011, which BeachMint will announce in the first quarter.
This blog is for those who are passionate about jewelry and watches and want to learn more about the industry. It's a place to find the best new products from all over the world and the latest news about the business of jewelry, watches and luxury. Readers gain a backstage pass to the glamour, fun and difficulties of the industry.
I am a freelance writer and editor who covers the luxury jewelry and watch industry for several publications, including Forbes.com the Financial Times, Hong Kong-based JewelleryNetAsiaand the Italian jewelry magazine, VO+. In addition, I have my own blog covering the jewelry and watch industry, Jewelry News Network.