Hublot celebrated the opening of its flagship boutique on Namiki Street in Tokyo’s Ginza shopping district with a special unveiling of the FIFA Winner’s Trophy for 2014 FIFA World Cup Brazil and efforts to help children affected by the Japanese earthquake and tsunami. The event was attended by local celebrities and top Hublot officials. It is the Swiss luxury watch brand’s first boutique in Japan.
The boutique, designed by New York architect Peter Marino, carries the same concept as the Hublot boutiques in Place Vendôme, Paris (opened in December 2010) and Madison Avenue, New York (opened in February 2011). Marino introduced materials such as bronze, natural buckskin and ebony to convey a warm yet tranquil atmosphere. The Ginza boutique is the only location in Japan to offer the Hublot Vendome Collection.
Guests for the celebration included Sumo wrestler Sho Hakuho, soccer goalkeeper Seigo Narazaki and Harumi Torii, founder of a non-profit organization Kids Earth Fund. Hublot CEO Jean-Claude Biver, attended the event with Ricardo Guadalupe, Hublot managing director, and Emmanuel Prat, president of Hublot Japan and LVMH Japan.
Through a strong relationship with FIFA as the tournament’s Official Watchmaker and Official Timekeeper, Hublot was able to bring the FIFA Winner’s Trophy for 2014 FIFA World Cup Brazil to the event. It was the first public release of the trophy in Japan.
At a charity gala dinner to support the Kids Earth Fund, Hublot announced the donation of 10,000 sets of Swiss Caran d’Ache colored pencils for children affected by the tsunami. They are used by children in drawing workshops to help them express themselves.
As a special feature of the event, Hublot announced that the King Power Red Devil – limited number “000 of 500” timepieces will be presented for an online auction to raise funds for children in despair, beginning June 23. Registration will begin Friday (June 10) through the Hublot website, http://www.hublot.com.
Just after the chaos caused by Tohoku Earthquake on March 11, Hublot launched “Commitment for Japan, You and Hublot for Japan” campaign on its website to raise funds via Red Cross Society for support. The company soon became involved with the Kids Earth Fund, which works to help children worldwide who suffered through disasters.