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Tuesday, June 7, 2011

Miss Earth Nicole Faria is Frédérique Constant’s New Brand Ambassador

Swiss watch brand Frédérique Constant went to India to sign its newest global brand ambassador, Miss Earth Nicole Faria.

The beauty queen is more than just a pretty face. She is a strong conservationist and environmentalist actively involved with earth-related initiatives. The Geneva-based watch brand recently announced this partnership in Mumbai where it presented Faria a special Chocolate Double Heart Beat watch to commence their association.

Frédérique Constant Chocolate Double Heart Beat watch

“I was amazed to hear of the fact that Frédérique Constant is a rare brand that supports earth-related initiatives,” Faria said. “I strongly believe that this earth is a legacy that we need to pass on to future generations and the time to act is now. Similarly Frédérique Constant is a brand that one would like to pass on to Gen-Next as a legacy. From the fashionista point of view, its classical styles is exactly what the Indian customer requires today.”

Originally from Bangalore, Faria is passionate about modeling and improving the world. Some of her more memorable moments were when she won the Miss India crown in 2010 and later the Miss Earth title. Her hobbies include listening to music, dancing, reading and visiting orphanages.

“In India, we decided to do something daringly different,” said Sebastien Cretegny, International Sales Manager, Frédérique Constant, said. “When we met Miss Earth Nicole Faria, we felt that there was a sharing of passion, especially when she spoke about her conservation projects. I am proud to announce that this is the first time that Frédérique Constant has associated with a beauty pageant icon anywhere in the world and it happened in India.”