Danish luxury silver brand and global retailer, Georg Jensen, said Friday it has appointed fashion designer and entrepreneur, David Chu, as its chief executive officer. Chu is well-known in the world of fashion for founding Nautica, the global lifestyle and clothing brand, in 1983 and turning it into a company with $1 billion in sales by the time he sold it in 2003 to Vanity Fair Corp.
Chu has been with Georg Jensen since November 2012, when the company was acquired by Investcorp. Chu was brought on as co-chair of Georg Jensen’s board of directors and chief creative officer. He will continue to serve as a board member as well as CCO to oversee the design direction and strategy for all products.
“My goal is to bring Georg Jensen to the design conscious community all over the world,” Chu said in a statement.
Among his many positions since selling Nautica, Chu served as chief creative officer of Tumi, the global luggage, travel and accessory brand.
Founded in 1904, Georg Jensen is known for its collaborations with leading artists and designers of the 20th century, including Henning Koppel, Johan Rohde and Arne Jacobsen, who are among the masters of 20th century modernism and Scandinavian design.
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