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Sunday, March 17, 2013

Tag Heuer Carrera Watch Celebrates 50 Years with its Creator, Jack Heuer

Jack Heuer

The Carrera chronograph is one of the most successful watch lines ever released by Tag Heuer, which has produced more than its share of successful timepieces. The creator of the Carrera, Jack Heuer, was in New York Thursday to help the Swiss watch brand celebrate the 50-year anniversary of the iconic watch.

Jack Heuer, honorary chairman of Tag Heuer and the great grandson of founder Edouard Heuer, spoke for about 10 minutes discussing how the watch came about, the inspiration behind the name, the celebrity endorsements and what the Carrera has meant to his career and to Tag Heuer. His talk combined business and design strategy and personal reminiscing.

“I’ve been a product man all of my life. That’s the thing I love most. I made many, many products both in my watchmaking career and in my later career,” he said. “But here I stand a few weeks or months before I retire and I’m really a bit proud to have contributed to a product that has lasted 50 years.”

Below is Jack Heuer’s presentation at the Highline Stages.

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