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| Jacky Bracamontes van Hoorde participates in photo shoot for Hublot's International Women's Day campaign. |
Originally a socialist political event, a capitalist venture has now joined in the celebration of International Women’s Day, which will be held March 8.
Hublot said Wednesday that it will launch an advertising campaign dedicated to women on Friday. In addition, the Swiss luxury watch brand has named Jacky Bracamontes van Hoorde as its new ambassador for women’s watches, saying that the former Miss Mexico, actress, model, sports journalist and TV presenter “symbolizes the modern 21st century woman.”
“Jacky is today’s modern woman. She successfully juggles her career, her role as a wife, and soon that of a mother,” said Ricardo Guadalupe, Hublot CEO. “She is the perfect icon and an obvious choice for us.”
She is already Hublot’s brand ambassador in Latin America.
For the new Hublot advertising campaign dedicated to women, Bracamontes van Hoorde took part in a shoot in January in Mexico. The ad campaign will appear Friday on International Women’s Day in the Financial Times and International Herald Tribune.
A significant part of the world celebrates International Women’s Day, primarily former and current Communist or Socialist countries, which honors women and their achievements.
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