It is simply named, Cuore, the Italian word for heart, and this particular heart has a beat.
The distinguishing feature of the Cuore Ferragamo timepiece is a heart on the dial above 6 o’clock. The heart beats by opening and closing once per second, powered by a Swiss quartz movement. The user controls the patented function by pressing the crown. The time is set with a button at 2 o’clock using a special heart-shaped tool. The off-centre hours and minutes indicator is embellished by a circle of diamonds or an engraved Clou de Paris motif, a guilloché pattern of hollowed lines that intersect to form tiny pyramidal shapes. The “Ferragamo” logo appears on the dial at 3 o’clock.
The other feature of the dial and the silver 39mm case is the subtle appearance of the iconic Ferragamo Gancino, the shape of a hook used as the symbol of the fashion brand.
The watch was introduced in March at the Baselworld watch and jewelry show and was available since June. However, events were held in cities around the world to formally introduce the product. Wednesday was the U.S.’s turn as the watch was introduced during an event held at the Hotel Eventi in New York.
The watch is available with a bi-color gold plated bracelet or a crocodile print calfskin strap in yellow, black, red, purple, pink and grey. It can be purchased at Salvatore Ferragamo boutiques, authorized retailers or online from the Ferragamo website. The price runs from $1,595 to $2,995.
Paolo Marai, president and CEO of the Timex Group Swiss Luxury Division—which manages the watch business for luxury brands Salvatore Ferragamo and other luxury fashion brands, through licensing agreements—says the watch is designed to be presented a gift, which is in line with the trends for fashion watches, in which more than than 50 percent are purchased as gifts.
It also is in line with the trend to wear watches as an accessory, he says.
“Brands such as ours, fashion brands, the design is more relevant than the movement inside,” he said.
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