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Monday, November 7, 2016

Sarah Jessica Parker And Kat Florence Unveil Diamond Jewelry Collection

Sarah Jessica Parker in the ad campaign for Kat Florence’s “Flawless Diamond Collection” (Photo by Peter Lindbergh)

Sarah Jessica Parker and London jewelry designer Kat Florence have introduced a new collection of jewelry using D color diamonds called the “Flawless Diamond Collection.”


The collection will be unveiled over several months and organized into “chapters.” It is expected to grow to 120 individual designs across 10 chapters, “making it the largest collection of D grade diamonds ever created,” according to Florence. The first four chapters launched October 26 include pieces starting at $1,600.

Sarah Jessica Parker, Kat Florence and photographer Peter Lindbergh

D color is highest color grading a white diamond can receive. It means the diamond is colorless, which is rare. Flawless is the highest grade in the clarity scale. Diamonds that are D color and flawless or internally flawless are very rare. Florence said it took her a year to build a flawless, D-color diamond supply before she could create the collection.

The collection was created in collaboration with the actress and fashion icon, Sarah Jessica Parker, “who is the essence of the Kat Florence woman, making her the perfect person to work with Kat to develop these strikingly beautiful diamond pieces,” Florence said.

Jewels from the Flawless Diamond Collection. (Photo by Peter Lindbergh)

Parker reportedly was originally supposed to model the collection but then became involved in the design process, according to this story. She still modeled for the collection which was photographed by famed photographer and movie director, Peter Lindbergh. 

It’s not the first time Parker has collaborated in a jewelry design project. In 2014, she worked with high jewelry artist Cindy Chao to create a one-of-a-kind butterfly brooch that was auctioned at Sotheby’s Hong Kong for $1.2 million. All the proceeds went to the New York City Ballet. 

The four chapters in the Flawless Diamond Collection that were recently released are as follows:

Butterfly from the Pavé Hews Chapter

Chapter 1 – Pavé Hews
Pavé is French for pavement. Diamond pave is a traditional technique where tiny diamonds are set close together to create a seamless and glittering surface of jewels. “I focused on the uniform placement of the diamonds to ensure they capture the light from every angle,” Florence said. 

Majestic Gold from the Heritage chapter

Chapter 2 – Heritage
Inspired by Florence’s travels, the pieces reflect the sleek angles of Art Deco design, found in the iconic architecture and designs of New York. Paris and Rome.

Hearts of Gold from the Opulence chapter

Chapter 3 – Opulence
Polished 18k gold sprinkled with diamonds.

Leaves of Gold from the Symmetry chapter

Chapter 4 – Symmetry
A melding of past and present, with the angles, lines and floral motifs of 1920s and 30s design recreated in contemporary designs. Diamonds are set in 18k yellow and white gold.

“Kat Florence allows for an intimate way to wear jewelry—Kat can tell you about every piece, what it means to her and why she chose a particular technique,” Parker said in a statement. “The Flawless Diamonds Collection feels special when you wear it because every piece is so important to her. Kat is a woman doing this her own way and you feel lucky and privileged to be wearing her jewelry.” 

Please join me on the Jewelry News Network Facebook Page, on Twitter @JewelryNewsNet, the Forbes website and on Instagram @JewelryNewsNetwork

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