Lady Gaga Is Tudor’s Newest Brand Ambassador

Pop superstar Lady Gaga has become the newest face for Tudor’s “Born to Dare” advertising campaign.

She will join soccer star and fashion icon, David Beckham, and Beauden Barrett, star of the New Zealand All Blacks championship rugby team, in the advertising campaign, which states that those who wear Tudor watches “reinvent themselves every day.” 

As part of the campaign, the Swiss luxury watch brand also is partnering with the All Blacks team and the DHL New Zealand Lions Series 2017, an international rugby series. The campaign was unveiled earlier this year.

“The infamously daring pop icon (is) notorious for being provocative both on- and off-stage and leading a foundation committed to empower youth, she personifies the very ‘BornToDare’ spirit Tudor lives by since its creation,” Tudor said in a statement.

In the first photograph as Tudor brand ambassador, she appears in a hardened pose sitting, staring straight at the camera wearing a tight fitted all-black outfit with huge, round padded shoulders. Her black hair is straight up, defying gravity, and her cheeks are lined with black and white glitter. She’s sitting with her arms crossed. She does resemble an All-Black rugby player. 

On her wrist is the 41mm Heritage Black Bay Red with a burgundy unidirectional rotatable bezel, black dial, rose-gold hands and markers, cream colored luminescent coating and a distressed red-leather strap. It is powered by the in-house MT5602 caliber with a 70-hour power reserve.

Lady Gaga is a world class musician, songwriter, singer, dancer, actress and style icon who has earned six Grammy Awards, a Golden Globe, numerous MTV Awards and has sold 150 million singles and more than 30 million albums.

“When you try and think of a daring individual in today’s popular culture, it is hard to find anyone more fitting the description than Lady Gaga. Behind the glitter and glam, her provocative style and political statements, she is about total showmanship,” Tudor said in its statement.

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Tudor Signs David Beckham And The ‘All Blacks’ Rugby Team

David Beckham wearing the Tudor Black Bay S & G 

Tudor has been keeping busy lately. The Swiss watch brand on Tuesday announced the signing of two new brand ambassadors. The first is David Beckham, the international soccer star and fashion icon. The second is the biggest name in the world of Rugby, the New Zealand All Blacks.

Beckham and the All Blacks will star in Tudor’s new campaign with the “Born To Dare” signature. The company says the campaign reflects “the history of the brand and what it stands for today. Daring individuals have long chosen Tudor while achieving the extraordinary on land, ice, in the air and underwater. It also refers to the vision of Hans Wilsdorf, the founder of Tudor, who manufactured Tudor watches to withstand the most extreme conditions, watches made for the most daring lifestyle."

The All Blacks wearing the Tudor Black Bay Dark

The Tudor “Born To Dare” spirit is expressed in the following statement:

“We are devoted to the classic. But reject the status quo. We keep the best of the past, the best watchmaking practices, the best designs. And push the boundaries of what’s new. Born for a purpose. Field-tested to the extreme. For those who are up for anything. For those who face their fears.”

A closer look of David Beckham wearing the Tudor Black Bay S & G

Beckham, in the same statement, said he became interested in the brand through its sibling brand Rolex, which he collects. “I was attracted to Tudor by the attention to detail I could see in their watches. I then learned about the history of the brand—one of adventure, pioneer diving and daring expeditions. I was instantly hooked.”

Below is a video with Beckham in Tudor's Born To Dare campaign.

Beckham in the campaign wears the Black Bay S&G, a vintage-inspired steel and gold diver’s watch as well as the Black Bay Chrono, a COSC-certified chronograph with column-wheel manufacture caliber, drawing upon Tudor's diving and motorsports heritage.

The All Blacks star player, Beauden Barrett, wearing the Tudor Black Bay Dark

The All Blacks is the most successful national team in the history of professional rugby, known for their winning ways and their “haka” pre-game ritual—based on the traditional war challenge from the Māori people of New Zealand.

Tudor’s sponsorship of the All Blacks includes separate sponsorships for its star player, Beauden Barrett, and the upcoming 2017 DHL New Zealand Lions Series. Every four years, the best rugby players in England, Ireland, Scotland and Wales, combine to become the British and Irish Lions team and tour one of the Southern Hemisphere rugby nations. In 2017, the tour will be in New Zealand and include three matches with the All Blacks, beginning June 24.

The All Blacks and Barrett are photographed in the campaign wearing the Black Bay Dark, a vintage-inspired all-black steel diver’s watch.

Below is the haka being performed by the All Blacks prior to the final of the Rugby World Cup 2011 against the French team in New Zealand.

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David Beckham Is The New Face of A New Breitling Watch

David Beckham appears in new ad for Breitling. 

Breitling, said Tuesday that David Beckham is the new face of its Transocean Chronograph Unitime worldtimer watch. The new campaign establishes a long-term partnership between the Swiss luxury watch brand and the international sports celebrity and style icon.

Transocean Chronograph Unitime

The Transocean Chronograph Unitime, equipped with the new Manufacture Breitling Caliber B05, with its double disk enables permanent readings of the time in all 24 timezones through its crown-operated correction system.

Beckham stars in the Breitling advertisement featuring a visual shot on the runway of the Mojave Air & Space Port in California. The image, taken by American photographer Anthony Mandler, shows Beckham standing in front of a private jet wearing his Transocean Chronograph Unitime. 

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